Take your very best sales guy and put them in front of a well-qualified potential client. Get this sales person to understand your customers’ problems, in-depth, and then explain to them how your product or service can help solve that problem. Sounds like the job of a salesperson rather than a marketer, doesn’t it? It’s not.
This is how I like to think of Inbound Marketing: “Amplify your top salesperson’s performance – in the digital world.”
Defining “Inbound Marketing,” HubSpot, an award-winning marketing automation platform company, defines it like this: “Inbound Marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customers.”
Is Inbound right for me?
Inbound marketing isn’t for everyone. If you’re selling falafel from a kiosk, there are probably better ways of attracting new clients (like giving them samples of your hummus). If so, Inbound marketing is not for you.
To benefit from Inbound marketing you need to be selling a complex solution that might take a while for people to research and be sure that they are making the right choice.
Most business-to-business (B2B) companies can benefit from inbound marketing. It also serves business-to-consumer (B2C) companies, particularly when the decision-making time is a bit longer, or the price is higher.
What are the basics of getting Inbound Marketing right?
Know your target audience.
Research and build realistic buyer personas.
Provide a wow solution to your buyer personas challenges.
Have a clear and well-defined sales process.
Create and repurpose remarkable content.
To know if Inbound Marketing is right for you, click on the link here to get started. If you are a good fit, we will schedule a free 30-minute free assessment to provide you some excellent tips for adding rocket fuel to your business.