For most of us entrepreneurs, digital marketing means getting found on the first page of Google search results. You know that you need to rank higher in Google search results, but don’t know where to start. Worry not. This guide will save you money and help you set the right direction for marketing your business online.
As a business owner, you want to work ‘on’ the business and not ‘in’ the business. You want your business to run clock-work in a manner which is predictable. But you know that so far sales have not been predictable, and sales people always have excuses during quarterly calls.
According to Gary Vaynerchuk, (a four-time New York Times bestselling author, speaker, and internationally recognized internet personality) 95% of Fortune 500 companies wasted $80 billion (yes, that is Rs. 51,57,00,00,00,000) just last year alone on ineffective marketing.